Firms that adapt to meet the evolving needs of their clients have a distinct advantage. Learn how your firm can use service design to gain an edge over the competition, win more bids, and maximize profits.
Clients come to law firms because lawyers are problem-solvers. Human- centered design is an approach to problem solving that gives law firms a competitive edge and helps them attract and retain clients. This approach works because all clients are people and/or act through their people – their humans.
Product designers have used journey mapping for years because they know it is a powerful tool for creating things people want to buy and use. We can do the same in a service-based business. The better you understand your clients, the more likely they will come back.
Maybe even more than most people, lawyers resist change. Law firm leaders often protest “but that’s the way we’ve always done it” or “it’s worked fine for the last XX years.” But it isn’t 1980 now – or even 2019. A post-pandemic law firm needs a post-pandemic strategy. One that is not stuck in the past; one that is ready to adapt and change as clients’ needs evolve. Applying a designer’s mindset can help you make that choice with clarity and confidence.
Law firms can reap financial rewards by investing in culture where employees feel supported and ready to do their best work. Culture is not about fun snacks and office parties (though these things can help) it is about allowing everyone in the firm to show up as themselves.
