Designing for Equity: The Case for a Human Centered Approach to Law Firm Gender Equality
Gender equity is a complex, multi-faceted issue without a one-size solution. It’s also the kind of issue human-centered design was, well, designed to address.
Gender equity is a complex, multi-faceted issue without a one-size solution. It’s also the kind of issue human-centered design was, well, designed to address.
Continue reading "Every Law Firm has a Wicked Problem – Here’s How to Solve It"
Human-centered design is not new but has yet to find a home in the legal profession. This article explains what human-centered design means for law firms.
Service design is a powerful strategy for law firms looking to boost profitability, attract and retain clients and top talent, and achieve market superiority. Here are some quotes to inspire you to tap into the power of service design at your law firm.
Client experience isn’t just a buzzword, it’s an imperative. These stats show why.
Firms that adapt to meet the evolving needs of their clients have a distinct advantage. Learn how your firm can use service design to gain an edge over the competition, win more bids, and maximize profits.
Clients come to law firms because lawyers are problem-solvers. Human- centered design is an approach to problem solving that gives law firms a competitive edge and helps them attract and retain clients. This approach works because all clients are people and/or act through their people – their humans.
Product designers have used journey mapping for years because they know it is a powerful tool for creating things people want to buy and use. We can do the same in a service-based business. The better you understand your clients, the more likely they will come back.